We are seeking for a Country & Sales Director that leads both Romania and Bulgaria activies, oversees outside sales activities 

and ensures sales & profitability objectives and goals for teams are met. The position holder works with customers and serves as face of the organization as a leader to public consumers. Has full P&L or cost center responsibility for all business units within the countries. 

Tasks:

• Manage country P&L
• Develop CCR’s presence in the country through an effective coverage of the territory by the adequate sales, and service organization
• Responsible for creating and rolling out the right sales strategy for the country to drive revenue growth across all country markets, customer tiers (KAs, Tier 2), channels (Tier 3/dealers), revenue streams (EQ-only, Turnkey, Service), segments (Food Retail / Industrial)
• Develop & maintain personal direct customer relationships
• Organize field sales team and sales back office in the country to deliver a high quality performance to raise our customers satisfaction measured through NPA
• Accountable for sales forecasting within country and tracking/managing sales
• Responsible for optimizing the deployment of sales resources within the country to scale coverage and limit cost of sales
• Collaborate with Regional Sales & KAMs to set accounts targets for the country and implement the account sales strategies, campaigns
• Collaborate on sales enablement programs, campaigns, Opportunities pipeline management, pricing, demand planning, etc.
• Team up with Field Operations to align on field productivity initiatives requiring sales intervention, service sales growth strategy, etc.
• Directly manage local sales reps and sales back-office resources
• Ensure compliance with company policies and legal guidelines in the country

• University degree in engineering, business administration or similar
• 10 years of sales experience within a similar industry achieving revenue targets and leading sales teams
• Excellent communication and interpersonal skills to effectively engage with clients, understand their needs, and build relationships
• Strong negotiation and influencing skills to navigate client relationships and achieve mutually beneficial outcomes.
• Exceptional organizational and time management skills to effectively prioritize tasks and meet deadlines
• Ability to work independently, as well as collaboratively in a team environment.
• Ability and willingness to travel at least 50% of the time to customer events
• Fully understands all Sales standard processes from lead identification to deal closing
• Good experience in how to leverage SalesForce to manage sales operations and teams
• Know how in the refrigeration industry and in the food retail arena
• Masters our product and service offering, and can benchmark them with competition
• Understands customer needs and provide appropriate response to them via careful selection of the best suited equipment, solutions delivery and/or services proposals
• Understands pricing mechanisms, margins and their impact on the company financials
• Business Judgement - understanding the market situation, customer segment, sales potential and competition